Artful Persuasion Harry Mills

ISBN: 9780814470633

Published:

Paperback

320 pages


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Artful Persuasion  by  Harry Mills

Artful Persuasion by Harry Mills
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 320 pages | ISBN: 9780814470633 | 7.18 Mb

Theres really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks.Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone respondsMoreTheres really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks.Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly.

And they know how to manipulate these two persuasion routes to make even the most doubtful say yes.Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyones disposal.

It explains:* How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments logic and rightness.* How successful persuaders exploit the psychological triggers that cause people to subconsciously move from no to yes.



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